Eddie Stobart Logistics website

I led a team to win a competitive pitch to support the build, content and design for Eddie Stobart’s new website, which was launched in 2019.

Our approach featured a combination of consultancy, positioning, design, build and animation, and positions us as an extension of the in-house team at Eddie Stobart. I was the Lead Designer and Project Manager responsible for client and dev team liaison, content upload and dev testing

The brief required a true understanding of the AIM-listed business today – complete with messaging and stories for complex and disparate audiences – an approach that supports its evolution into an end-to-end logistics company working across the full supply chain.

Project output:

  • 30+ webpage designs
  • Animation and iconography creation
  • Fully bespoke future proof CMS based around ‘repeatable content blocks’
  • SEO strategy and implementations
  • Full CMS training to ESL
  • Copy support
  • Content upload to CMS
  • Full testing of site across Mac/PC browsers, apple and android devices
  • Google Analytics set up
  • On-going infrastructure and software maintenance

First month results

Was

Now

Difference

Global rank

1,125,080

767,927

-357,153

UK rank

83,262

37,170

-46,092

Lighthouse performance (%)

50

93

43

Lighthouse SEO (%)

90

95

5

Response rate (ms)

1800

350

-1450

Category
Branding, UX, Web design