Experienced in confidently leading a Design Studio inline with business priorities and future ambitions. Project executions ranges from print, web, animation and new business and marketing. Whereby strong leadership, coaching, art direction and ideation is key. Across all commercials to help ensure year on year growth and team expansion.
Talent Development
Building and nurturing a talented team of all round designers is key and something that i have prided myself on. Establishing strong, honest and respectful relationships that have been focused on personal development and a sense of shared ambition and vision have lead to up-skilling and commitment from my team.
Art Direction
To me design is nothing without a solid idea and anchored reasoning. It is this ethos I apply to all brief that land within the team. All designers inject their individual personalities, tastes and style into their work. Even working within the constraints of brand guidelines, there is plenty of room for creativity and originality. It is my role to identify and understand the different flavours each member brings to the team, and then carefully infuse them to complement one another and ultimately creating an exciting and balanced sensory experience.
Competitive Pitching
Proven track record in competitive design pitches, bringing the Eddie Stobart website design (2018), Ofwat 2 year design tender (2017) and Institute of Safety and Health 5 year strategy branding and design project to the Nelson Bostock Group. I am confident in leading creative responses whist retaining a commercial steer.
Client Relations
Selling in concepts and designs to clients is often a tricky task and one I thrive upon. Building strong client relationships has be key to my success to date. I believe in creating an honest and open forum to allow for a constructive and positive two way dialogue. Working with CEO’s to marketing managers to fellow designers, nothing phases me.
Editorial Design
I pride myself on being an all rounder designer who can pick up and fly with any brief required. Strong print experience, using differing substrates and finishes, across both large and small format enables be to recommend and deliver suitable executions for briefs. I believe in applying strong design principles within my designs from clear hierarchy,
Web Design
An understanding of user experience and accessibility standards allows me to both art direct and design full websites of both UK and global markets. I have established strong working relationships with developers that the designs are then managed through. Past projects have included: Leukaemia and Lymphoma Research’s – London | Paris site, The Institute of Health and Safety’s – Work 2022 site, ICM Research, Fever PR and Nelson Bostock Unlimited sites . I have recently secured the contract for one of the largest transportation companies in the UK, c/o NBU Studio.
Large Format Design
I have proven experience in art working for different formats and have coached juniors in best practice. Whether it be brochures, 6-sheets or large 96 sheets. I understand the printing and resolutions requirements requested by printer. This has been established by working in the outdoor advertising industry and by forming great collaborative relationships with a number of print production houses.
Branding
I enjoy getting underneath the skin of a brief and brand to establish their principles and ethos on a commercial and everyday level. This keenness for clear a understanding has meant brands have trusted me to establish new identities and allowed me to build upon existing guidelines.
Concept visualisation
Having worked in the out-of-home and pr industry I have vast experience in creating photoshop visualisations to a high standard to help sell in ideas and creatives. This skill and approach has also been coached to junior colleagues to further enhance their skill set. Whether it be a pop up installation by Tower Bridge or bespoke bridal trainers with special features, nothing phases me.
Infographics
Whilst working with B2B and consumer agencies I have turned my hand to creating infographics for a whole range of clients, from Canon and Ofwat to Dreams and Playstation. Whether it be working closely with brand guidelines or having free reign, I am able to interpret a story and data in unique and creative ways to help achieve cut through in a saturated visual market.
Illustration
Vector and hand drawn illustrations are also something I am able to bring to the rounded designer offering. Possessing an all round skill set allows me to respond in the most suitable and creative ways to any brief.