Branding of JCDecaux divisions

Branding and Merchandise

Following JCDecaux’s acquisition of Titan Outdoor’s rail and retail portfolio the company needed to restructure and create four clear divisions for the business. The new identity for launch material needed to be corporate but bright and had to be delivered within 3 months. Furthermore, the new designs needed to be approved by JCDecaux’s international board of directors.

As the sole designer selected for the rebranding process I was involved at every stage of delivery. From brainstorming and initial ideas to design development and sourcing of appropriate suppliers. Colour theory and the corporate image were heavily considered and every decision had a quantifiable reason. Presentations were put together at interim stages and the new designs were then integrated into marketing launch materials.