I led a team to win a competitive pitch to support the build, content and design for Eddie Stobart’s new website, which was launched in 2019.
Our approach featured a combination of consultancy, positioning, design, build and animation, and positions us as an extension of the in-house team at Eddie Stobart. I was the Lead Designer and Project Manager responsible for client and dev team liaison, content upload and dev testing
The brief required a true understanding of the AIM-listed business today – complete with messaging and stories for complex and disparate audiences – an approach that supports its evolution into an end-to-end logistics company working across the full supply chain.
Project output:
First month results
Was |
Now |
Difference |
|
Global rank |
1,125,080 |
767,927 |
-357,153 |
UK rank |
83,262 |
37,170 |
-46,092 |
Lighthouse performance (%) |
50 |
93 |
43 |
Lighthouse SEO (%) |
90 |
95 |
5 |
Response rate (ms) |
1800 |
350 |
-1450 |